Hrm. Being "white" means that the pixel is off, and is probably dead; sorry, it's gone.
If it's on, then it's likely "stuck", and there are a few possible fixes. One is to have a program rapidly flash for a while to unstick the pixel, which would be hard to do on a gameboy. (the oscillation may unstick the pixel) The other way is to "massage" (literally, gently apply pressure to the location) a bit, and see if the pixel will unstick. Both methods are unreliable, though, and run the risk of damaging the screen further.